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The booklets presented in this section of the RUEF catalogue were prepared by the UFI - the Global Association of Exhibition Industry to help you make the most out of your participation in an exhibition.

Exhibitions work!
Exhibitions work!
The case for a powerful, cost-effective marketing medium

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How to Exhibit
How to Exhibit
Maximizing the Power of Exhibitions

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Measure Success
Measure Success
A Workbook for Marketers

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