I am happy to provide you with information on the activities of members of the Russian Union of Exhibitions and Fairs in the upcoming edition of the “Exhibitions. Fairs. 2014” directory.
For many years exhibitions’ ample opportunities have been successfully used by many of you in view of marketing, sales promotion and fruitful business communication. To make your participation in exhibitions more efficient we pay high attention to finding new approaches matching your business interests, and our exhibition events continue to evolve: new content every year, state-of-the-art technologies in practice.
Our achievements are the RUEF Logo that is awarded to the best events, exhibition audit that is a guarantee of the exhibition information validity, buyer audit, and All-Russian Exhibition Rating – an instrument of the development of more transparent exhibition market in Russia.
RUEF “Exhibitions. Fairs. 2014” directory is a source of reliable and useful information facilitating the search for shows.
In 2014, we offer you more than 1000 exhibitions of various sectors. You may include many of them into your company’s plans, paying particular attention to UFI Approved and RUEF Logo Granted Events.
More detailed information about exhibition venues and service providers is also included in the directory.
I am confident that exhibitions of the RUEF members shall become one of the main incentives for the development of your business.
UFI, the Global Association of the Exhibition Industry, was founded in 1925 and is now the world’s leading association of trade fair organizers, professional exhibition associations and industry partners. Since 1994, RUEF has been a member of our association of exhibition leaders, supporting the business interests of their members in this global forum. Working closely with UFI over the years, the RUEF has shared its knowledge, experience and strategic insight with our international trade show community.
Today’s global exhibition industry is experiencing significant challenges. Our industry must work together to better understand the major shifts that are taking place and to point the way toward enhancements that will influence the future of exhibitions regionally, nationally and internationally. In the context of today's challenging economy, trade fairs continue to unite all market partners providing a unique opportunity for personal contact. The challenge before us is to ensure that the corporate world’s decision-makers recognize that trade shows continue to be the most cost-effective way to reach today’s markets.
Quality is key at UFI and we welcome international organizations with a reputation for competence in the trade fair business to join our network. The identification of an exhibition as a "UFI Approved Event" is a proof of high quality, thus providing exhibitors and visitors alike with the assurance of making a sound business investment.
I am convinced that through our ongoing “partnership” we will continue to provide you with the value-added services necessary to facilitate the profitable, professional development of our exhibition industry. I look forward to seeing many of you at RUEF and UFI events in the future as we work together to support and promote our exhibition industry.
UFI President 2014